In this digital era, everyone wants to become an expert in digital marketing, grow their business online, and dream of making their website top in SERPs. But people have yet to learn the exact steps to become a digital marketer.
So, through this article, we are here to help you with the immediate and easy steps to become a digital marketer in India. Stay with us till the end to ease the way to becoming a digital marketer.
Step 1 – Enroll Yourself in a Certification Course
The first step to becoming a digital marketer is to join a course at a digital marketing institute. To become a digital marketer, you must first develop a thirst for knowledge and skills in digital marketing. With the help of various digital marketing institutes, acquiring knowledge and skills in digital marketing is now easier for everyone.
A certification course will add accreditation to your resume and help you gain an understanding of various digital marketing aspects. A comprehensive curriculum will teach every module of Digital Marketing, including practical and theoretical knowledge of tools and skills. And this will help you find and choose a specific niche for yourself.
We suggest you to join a good certification course. If you are not able to find a good one, you can go with Quibus Trainings digital marketing course in Jaipur. Right now, they are offering offline classes.
Step 2 – Choose Your Specific Niche
After completing the course, you now have an idea about each aspect of digital marketing, like SEO, SMM, PPC, and SEM. In the second step, you need to make a list of
- required skills and career scope in each aspect of digital marketing
- unleash your creativity and out-of-the-box ideas
- identify your passion and interests
- the competition in the market
- problems and needs of your customer
Now, choosing a specific niche that suits you better will become easier. For example, if you are interested in creating and designing posters and videos, you must select social media marketing as a career option.
Step 3 – Explore More About Your Chosen Niche
After choosing a specific niche, you need to explore your particular niche. Check out the skills and tools required in your niche. For example, if you want to select Search Engine Optimization as a career option, you need to gain skills like;
- Keyword research
- Basic coding
- Seo optimised content writing
- Link building
- Rank tracking
- Off-page & on-page seo
- Technical seo
- Critical thinking
- Project management
- Analytical skills
and the knowledge of using tools like;
- Google Search Console
- Google Analytics
- Google Keyword Planner
- Google Trends
- Pagespeed Insights
You can learn more about your niche with the help of youtube and podcast videos, books, blogs and some free specialised courses in your niche.
Step 4 – Create a Website on Your Niche
In this step, you must create a website on your selected niche to gain practical knowledge. To start a career in digital marketing, the best way to start is with your own website. You can test and try your skills and learning without any interference. By this, you will not only test your niche, but also you will be able to apply all your knowledge and skills required for a website. And in the future, it will also help add integrity to your resume by showing some data and results from your website. And you will be eligible for a high-paying secure job.
Step 5 – Stay Up to Date with the Latest Tools & Trends
In a world full of technologies, tools and applications are updating like lightning; you must keep yourself updated with your niche’s latest tools and technologies. The ways to stay up to date with the latest tools and trends are
- Check your News Feed regularly
- Subscribe YouTube Channels
- Subscribe to blogs and email newsletters
- Connect with experts on social media
- Connect with social media influencers
- Join groups on social media
- Attend conferences and webinars
- Listen to podcasts
The hashtag is now trending on social media platforms. Youth are posting their content on social media using hashtags. And these hashtags are constantly changing with time. So you also need to keep up to date with the latest hashtags.
Step 6 – Practice Your Skills and Learning
The best way to become a master in any field is to keep learning. There is never an end to learning digital marketing skills, as digital marketing is a booming industry. You should constantly test and try to take your creativity to the next level in your campaigns. It is better to continuously learn from your mistakes by optimizing your projects and never repeating them.
Step 7 – Build Network with Experts
In the digital marketing field, connections are assets for digital marketers. Therefore, you should always build new relationships with experts in the field of digital marketing.
Building a network will also help to keep up to date with the latest trends. Some ways to build a network are
- Connect with expert handles in social media
- Invite people to read your blogs
- Share content of others among your friends
- Contribute as a guest author
- Attend events and interact with people
- Comment on other’s posts
- Join groups on different platforms
Hope you got a brief idea about how to become a digital marketer in India. But now the question is, who can become a digital marketer?
Here is the answer
- Anyone from a technical and non-technical background
- People of any age
- Fresher and experienced
- Professional or business owners
This means that anyone wanting to go digital can be a digital marketer.