You’ll always get the same result if you do the same thing. Today, I’d like you to look at your marketing strategy for your small business in 2023 differently. Don’t make similar assumptions or expectations. It’s the moment to review your plan, choose your marketing channels, and test something new. Furthermore, these are all issues you can begin taking action on today. Take a look at the list and start working!
1. Reevaluate Your Market and Target Customer
You’re likely making beliefs about these issues… You’ve had enough data from 2022 to examine your assumptions and determine whether you’re targeting the right market and customer. What size is your market? What are the possibilities to be in 2023? What are the characteristics of your ideal client? Does your ideal customer have changed in the last year? These are the kinds of questions you must think about right now. If you’re a fan of my blog, I advocate for small-scale business owners interested in their expertise. If you still need to do this, it’s time to include it in your 2023 small marketing strategy for your business. Do you need help identifying your ideal customer? The following article will provide you with the information you need.
2. Create a Content and SEO Plan
Do you have blogs on your company website? If you do, are you writing “whatever you like”? It’s better than that in 2023, and now is the perfect moment to begin thinking about your SEO and content marketing strategy. If you’ve done the above step, you’ve identified your market segment and target audience. What do they want to know about? What are their concerns regarding your company or industry? What kind of subjects will draw them to your site? When you are thinking about topics for your content, you should conduct search engine optimization to find keywords that can get your posts seen in relevant search results. Hub Spot offers a great introduction to the complicated subject of SEO. If you think about this, you can create your content calendar for 2023 to ensure you know what you’ll write about and which keywords you’ll target.
3. Fine-Tune Your Social Media Marketing
Your small business’s 2023 marketing plan must also include social media. No matter your company’s size or field, you must ensure a Social Media presence! The most critical issue is where to start, and as we enter the fourth quarter of 2022, we can evaluate the top social media platforms to promote your business. To determine the best place to think about where my target market’s customers hang out? Pick one or two websites, and then create an action plan to ensure consistent postings in the coming year. But remember that you should incorporate social media into your small business marketing strategy and avoid making more noise on the internet! It’s a way to establish relationships and increase sales! This is why you should start to get educated on the benefits of social selling. I’ve got a two-part course that you can also check out below on this page. Also, you can learn about my six-week practice on Social Media Sales. study.
4. Gear Up Your Email Marketing Efforts
Marketing through email and without getting [pii_email_019b690b20082ef76df5] & [pii_email_8c96c1c23f5914dd67d1] email errors should be an essential tool for every small company’s toolbox. “But I don’t have an email list.” It’s fine enough, but you can grow one today, beginning. It’s relatively easy to make a great lead magnet. You only have to think about what you have to provide in a way that’s such a valuable offer that people are willing to share their email addresses.
For some ideas of lead magnets that you can make, why check out my lead magnet Since email marketing involves more than just making your lead magnet. You’ll be interested in my online course, the Ultimate Handbook for Email Marketing which will show people how you can master the basics of email marketing within just six weeks.
5. Think about Paid Advertising
Pay-per-click advertising is complicated. Establishing a strategy and advertisement can be a challenge for a small-scale business owner who already does everything else. However, there is a reason ads on the web are still well-known. This could be something that you can add to your 2023 small-business marketing strategy. Search ads can enable your website to be shown in search results above organic results. Social media ads allow your company’s posts to show up on feeds when prospects scroll. With retargeting, you can target those who visited your site but did not convert. My course, How to Sell and Market Online course is a week of advertising strategies. This is the ideal place to begin if you need to learn more about yourself.
6. Think about working with influencers
You might be one of the small-business owners I’ve spoken to who believe that influencer marketing is only for large businesses. If that’s the case, I’d like to be the first to disagree with you. Micro-influencers are perfect for small businesses and could be an effective element of your 2023 small-business marketing plan. A micro-influencer has a following between 1K and 100K followers on a social media platform. If you have a connection with an influencer who has a blog on a topic that is related to your company and is connected to the people you want to target, MAGIC can happen. You have the time to consider the idea. This article discusses using the time left in 2022 to develop your small business’s 2023 marketing strategy. You should read my posts on How to collaborate with micro-influencers and the 10 Rules and Do’s to Avoid when working With Micro-Influencers to determine whether this is the ideal option for your small business.
7. Explore Opportunities by using mobile Marketing
Another thing to think about in your 2023 small-business marketing plan is increasing the amount of mobile-based marketing you conduct. Studies have revealed that the majority of Americans have smartphones, and the majority of them have purchased something through their mobile devices. These numbers should be considered if you’re a small-business proprietor such as yourself! If your competitors with larger budgets are already using the field of mobile advertising, then you need a significant change. Mobile marketing comes in different forms. 2023 may be the year that you launch your application. You’ll look into the possibility of using instant messaging or text messages to market. Perhaps you’ll concentrate on personalizing the mobile-friendly experience of your website. There are endless possibilities, So pick one, and take it to the next level.
Your 2023 Small Business Marketing
I’ve been coaching small-business owners for more than 20 years, and the one thing I emphasize is to prepare for the future. If you wish for your small business marketing in 2023 to be more successful and effective you must consider the idea and begin working on prior to the time when the new year begins. I’m suggesting you test only some of the suggestions from this post. This is a bad idea and could be unproductive. However, I think you insist that you choose one or two of them and begin working today to get your business ready for the coming year—best of luck with your business journey. I’m excited to hear your success stories by 2023!