The future of Ecommerce: Trends to watch in 2023

The eCommerce industry is expanding quickly. People are choosing new methods of making money, such as having groceries deliver with just one phone call, having cars repair at your door, or even creating material for freelance websites.

For all of these concepts, a business plan must be written by someone with the absolute best intellect, and as we all know, Pakistan has many such writers. Then there are those that take advantage of the situation and provide a comprehensive shopping platform where everyone may find items that appeal to them. (TWH, n.d.)

Just like it happens in schools that students buy assignment to ease their last moment submissions and would even pay for assignment help just to get pass.

The Covid-19 pandemic prompted people to undergo a facelift, starting in early 2020 and raging through 2022. Businesses all across the world have been significantly impacting by the seismic shift toward internet purchasing in particular.

To assist you to negotiate the evolving e-commerce industry and develop your online shopping strategy in 2023, this article discusses three online shopping trends to watch.

Future prognostication is frequently a futile endeavor. “I usually avoid prophesying ahead because it is far better to prophesy after the event has already occurred,” Winston Churchill reportedly observed.

However, by gathering information and identifying trends and patterns, we may make some very informed predictions about the direction of e-commerce. Let’s begin by examining a few changes in consumer behavior that will influence the eCommerce sector in the upcoming years.


Online Shopping

Most people would agree that Bill Gates’ famous adage “content is king” applies to online marketing. Videos, however, have recently usurped text as the dominant type of material. (Hung, 2022)

The average individual will spend 100 minutes each day watching web videos by the year 2022. The Chinese video-sharing software TikTok currently boasts more than 1 billion monthly active users, and by the end of the year, that number is project to nearly double to 1.8 billion.

Video shopping will revolutionize the way people browse and shop online as videos become more popular and dominant as a form of mass media consumption.

Simply defined, video shopping is the practise of promoting one’s goods or services through video content. Videos play a variety of roles in online purchasing, touching on numerous client touchpoints during the purchase process.


Emerging And New Payment Methods                                                                                  

New payment alternatives occasionally appear, ranging from credit cards and mobile wallets to bank transfers and checks. The world of online payments are continually developing, and exciting new trends are expect in the near future.

For instance, a form of embedded financing known as buy now pay later (BNPL) has been very popular recently. People can purchase goods now and pay for them later using this method of payment or financing, which is typically accomplish by dividing the purchase price into a number of installments to be paid over time.

Read More: The Importance of Storytelling in Video Production


Productivity and growth are made possible by automation.

Automation aims to complete a task with the least amount of human involvement. That might entail anything from using a CRM or marketing platform to schedule emails, using Zapier to automate processes, or utilising cutting-edge technology to assist with hiring.

Robotics and machine learning, however, are some of the topics that are now being discussed most frequently in relation to future eCommerce trends. (BigCommerce, n.d.)

Funding is a reliable predictor of future trends, and this one is successful. Just recently, a $15 million funding round was secure by an autonomous forklift developer, while a fourth round of funding was receive by an open-source conversational AI platform for chatbots and voice apps.


Young consumers are changing the commercial environment.

Online purchasing has been more popular recently among consumers of all ages. However, one particular demographic is rapidly using the internet to buy goods: young people.

According to survey findings, young customers between the ages of 25 and 40 shop mostly online (80%).

Young customers mostly shop online to save money and locate deals, but they also value a simple checkout experience and company-provided product recommendations.


Social media’s changing significance in e-commerce

Additionally, the number of social shoppers is growing quickly. Social media is now heavily influencing the e-commerce industry with the addition of the Buy button on Facebook and Instagram Checkout.

Social media has altered many aspects of our daily life, including how we shop. This is an excellent time for businesses to consider how to strengthen their social media presence, which is a terrific way for them to be found.

Due to the fact that users are spending more time on social media, e-commerce companies can benefit from the assistance of Instagram influencers to improve their chances of being found by their target market.


The development process is now driven by the customer experience.

Brands will have to put in more effort to offer rich, engaging shopping experiences that keep their customers’ attention in the congested eCommerce industry as COVID-19 drives us closer to a digital-first future.

Brands are seeking innovation as the capabilities to produce unique experiences are becoming more widely available. How can you ensure that your customers have the best experience?


Encounter With Omnichannel.

Don’t stop at your digital storefront’s perimeter. Including your online store, the brand experience needs to present a unified story across all platforms, devices, and circumstances.

In figuring out how to address the “in-person, white-glove care that customers have grown to anticipate in retail,” Contrast agency founder Elliott Davidson sees a lot of unrealized promise. How therefore can e-commerce websites take advantage of tailored client service?

One of our clients offers FaceTime chats so that customers may ask as many questions as they want about the product. This is a terrific example of a retail company going above and beyond. With high ticket sales, they provide a custom service and carefully consider the demands and expectations of the consumer.


Environmental issues affect purchasing

Because of the surge in green consumerism, brands must act. Three out of ten customers claim that environmental considerations influence their choice to make a purchase from a company.

You should make an effort to develop more sustainable practices as an online retailer. Consumers now are more environmentally sensitive than ever before and for the right reasons.

Online companies must take action and guarantee that their operations are ecologically sustainable. This includes actions taken to foster a more environmentally friendly e-commerce environment, such as sourcing goods from fair-trade organisations.


The Urge to Do Business with Like-Minded Companies

Not only are more and more people making purchases online, but their buying preferences and brand loyalty have changed as well.

Aside from the emphasis on sustainability and environmental measures, many customers are curious in the values of brands. Consumers want these values to match their own 82% of the time.

Additionally, it is obvious that they are prepare to take action because, according to the poll, 75% of consumers have abandoned a company because of a chasm in values.


The use of virtual reality (VR) has changed how we purchase.

By 2023, there will be 65.9 million VR users in the US, according to estimates. Consumer adoption of VR will be fuel by inventive and unique eCommerce stores.

The inability to physically touch a product before purchasing. It is one of the biggest worries consumers have while shopping online. With the use of virtual reality (VR) technology, internet buyers may more clearly picture the things they are interested in.




BigCommerce. (n.d.). The Future of Ecommerce is Frictionless, Experiential, and Everywhere. Retrieved from

Hung, P. (2022, November 16). Online Shopping Trends To Watch In 2023. Retrieved from

TWH. (n.d.). 10 Best Online Shopping Platforms in Pakistan. Retrieved from

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