In a world where attention spans are shrinking and content is consumed in the blink of an eye, businesses must find effective ways to deliver their message clearly and quickly. That’s where explainer video services come in. Whether you’re launching a product, promoting a service, or trying to simplify a complex idea, hiring a professional explainer video company could be the smartest move you make for your brand.
Explainer videos are short, engaging, and informative videos that explain your business, product, or service in a clear and compelling way. With animation, voiceover, music, and motion graphics, they can turn even the most complex concept into something visually digestible and emotionally impactful. But how do you choose the right partner among hundreds of explainer video companies?
Let’s explore the value of explainer videos, what to look for in a company, and 10 tips from the best US explainer video companies to help guide your decision.
The Rise of Explainer Video Services in Business Marketing
Explainer video services have gained tremendous traction in the last decade. From startups to Fortune 500 companies, businesses of all sizes have embraced video as a core communication tool. Why? Because videos work.
-
Statistics show that people retain 95% of a message when they watch it in a video compared to only 10% when reading it in text.
-
Websites with explainer videos have a higher conversion rate, often increasing sales or signups by 20–80%.
-
Google loves video content, making it a powerful SEO booster for your website.
These benefits aren’t just theoretical—they’re being realized every day by businesses that partner with top-tier explainer video companies to bring their stories to life.
Why Choose an Explainer Video Company?
You might wonder if it’s worth hiring a specialized team. Can’t your in-house designer just animate something? While it’s tempting to cut corners, explainer videos require a strategic blend of storytelling, design, animation, and marketing psychology. That’s where professional explainer video services come into play.
A good explainer video company brings:
-
Creative direction rooted in marketing insights.
-
High-quality production tools and skilled animators.
-
Scriptwriting expertise that converts viewers into customers.
-
Voiceover talent that matches your brand’s tone.
-
Revisions and optimization to get the best final result.
One company that stands out in this crowded space is WIDEVIEW. Recognized for its compelling storytelling and seamless animation, WIDEVIEW has helped countless businesses—from tech startups to global enterprises—transform their messaging with customized explainer videos.
10 Tips from the Best US Explainer Video Companies
To make sure you’re on the right track, here are 10 tips from the best US explainer video companies, including insights from professionals at WIDEVIEW:
1. Start with a Clear Goal
Before you begin, know exactly what you want the video to accomplish. Is it for lead generation? Product education? Internal training? A clear objective helps guide every part of the creative process.
2. Keep It Short and Sweet
The most effective explainer videos are typically 60 to 90 seconds long. Anything longer, and you risk losing your audience’s attention.
3. Invest in a Strong Script
The script is the foundation of your explainer video. Great explainer video companies like WIDEVIEW place enormous emphasis on crafting a compelling, concise script that tells a story and drives action.
4. Know Your Audience
Tailor your message to the specific needs, interests, and pain points of your audience. Use language they relate to and visuals that resonate.
5. Prioritize Simplicity in Design
Don’t overcomplicate things. The best explainer videos are visually clean, with design elements that support the message rather than distract from it.
6. Choose the Right Style
There are different styles of explainer videos—2D animation, whiteboard, motion graphics, live action, etc. A professional explainer video company will guide you in selecting the best fit for your brand.
7. Use Professional Voiceover
Voiceover can make or break your video. A warm, clear, and engaging voiceover draws people in and builds trust with your audience.
8. Align Branding Throughout
Make sure the video reflects your company’s tone, color palette, logo, and typography. Consistency with your brand identity is key.
9. Include a Strong Call-to-Action
Every video should end with a clear direction—what do you want the viewer to do next? Whether it’s “Sign up now” or “Schedule a demo,” don’t leave them guessing.
10. Work with a Trusted Partner Like WIDEVIEW
Choosing the right explainer video company can save you time, frustration, and ensure a return on your investment. Companies like WIDEVIEW offer end-to-end services, from concept to delivery, and have a proven track record of delivering results.
What Makes WIDEVIEW Stand Out?
WIDEVIEW isn’t just another name among explainer video companies. With a team of storytellers, marketers, animators, and strategists, they approach every project with creativity and precision. Their portfolio spans industries, and their repeat client rate is a testament to their professionalism and effectiveness.
What sets them apart:
-
Customized approach tailored to your brand and goals.
-
Transparent pricing models that fit various budgets.
-
Collaborative process with regular feedback loops.
-
Delivery of high-quality videos that drive real business outcomes.
Final Thoughts: The Right Video Partner Can Elevate Your Brand
In today’s digital marketplace, standing out is more important than ever. With video consumption at an all-time high, businesses that leverage quality explainer video services are better positioned to connect with their audiences and convert them into loyal customers.
Whether you’re a startup looking for your first explainer video or an enterprise brand seeking a refresh, partnering with an experienced explainer video company can make all the difference.
Take the advice from these 10 tips from the best US explainer video companies, and when you’re ready to get started, consider a company like WIDEVIEW—a creative powerhouse that knows how to turn your message into a masterpiece.